Case Study: a largest global digital marketplace achieves smarter price positioning and affordability insights with C5i

Price Positioning and Affordability Analysis

One of the largest global digital marketplaces, a retailer with a price-sensitive customer base, needed to determine optimal price points and develop a winning 4P strategy for its top-selling categories. To tackle this challenge, they partnered with C5i, which deployed its C5i Compete solution for comprehensive data collection and competitive pricing analysis.

The solution from C5i involved comparing the client's effective product prices against two major competitors across 30+ categories and 4,000+ products, providing key metrics like the Product Price Index and Product Confidence Index. This provided near real-time insights and led to over 50 daily pricing changes, driving direct revenue impact and equipping category managers with the data needed to make informed merchandising and pricing decisions.