Case Study: Fortune 100 Technology Leader optimizes ad creatives with C5i’s Incivus

Optimizing Ad Creatives for Maximum Impact using Incivus

The customer, a Fortune 100 technology leader, faced a challenge in benchmarking and assessing the creative effectiveness of its new ad creatives against its own previous ads and those of its competitors. To optimize campaign performance, they partnered with vendor C5i and used its AI-powered Incivus platform to gain data-driven insights.

C5i used the Incivus platform to analyze the client's ads, providing actionable recommendations and creating new sub-edits that achieved higher Creative Effectiveness Scores. One key insight was the need to improve audience recall within the first five seconds of an ad. The solution successfully positioned the client's ad in the top tier for both their own creative assets and the broader tech industry, with a high CES score of 88.78, demonstrating strong potential for greater market impact and return on investment.