Case Study: a digital social platform gains deeper small business conversation insights with C5i

Monitoring Conversations of Small Businesses to aid content creation for an Employment-Focused Social Media Platform

The digital social company wanted to understand the key interests and challenges of small business owners on social media to refine its content strategy and improve engagement. They partnered with the vendor C5i, which utilized its web crawling and social listening capabilities to systematically track and analyze these conversations across multiple platforms.

C5i implemented a solution that involved creating web crawling pipelines to extract data and building panels in a social listening tool to track discussions. This provided the client with a granular view of top discussion themes like financial management and growth, along with their associated sentiments. The insights enabled the digital social company to create a customized, channel-specific content strategy, fostering better engagement with its target audience of small business owners.