Case Study: a Large Global Microprocessor Manufacturer achieves stronger brand compliance and customer experience with C5i

Improving Brand Compliance & Customer Experience Across 70+ Retailer and OEM Sites

The customer, a large global microprocessor manufacturer, faced the challenge of ensuring brand governance across its vast network of over 70 retailer and OEM sites. They needed a scalable, data-driven system to improve brand compliance, increase visibility, and enhance the consumer experience. To address this, they partnered with vendor C5i and leveraged its AI and analytics capabilities.

C5i implemented a solution using data harvesting bots to collect content, followed by automated cleansing, text analytics, and AI-based image recognition. This technology was used to detect logos and assess content quality, feeding into a rule-based compliance scoring system. The results were significant, including a 27% increase in brand compliance KPIs, a 12% reduction in market development costs, and a 15% improvement in the time required to monitor and track adherence.