Case Study: a leading US PC manufacturer improves tag accuracy and global reporting with C5i's automated tag management solution

Global PC vendor simplified 80,000+ page digital presence management through automated tag management solution

A leading US PC manufacturer faced significant data integrity challenges due to its massive digital presence of over 80,000 pages across 15 domains. A lack of coordination between teams led to widespread tagging errors for Adobe SiteCatalyst, which created inconsistent data and a deep distrust in the analytics used for decision-making. To address this, the company partnered with the analytics provider C5i.

C5i implemented an automated solution to audit source code and tags, comparing collected data against business rules to identify errors. This operationalized process enabled the timely identification of issues and provided actionable recommendations for fixes. As a result, C5i validated nearly all web pages, removed old tags, and restored confidence in data accuracy. The client achieved consistency across all domains, enabled accurate global reporting, and significantly reduced the time required to implement new tags.