Case Study: a leading global healthcare and pharmaceuticals company achieves omnichannel marketing insights with C5i

Enabling Omnichannel Marketing Analytics & Business Insights

A leading global healthcare and pharmaceuticals company needed to understand the effectiveness of its omnichannel marketing campaigns to improve performance and optimize costs. To address this challenge, they engaged C5i, which implemented an analytics solution powered by the Databricks platform.

C5i’s solution involved creating a web-based platform on Databricks to integrate and analyze campaign data, developing machine learning models to identify key performance drivers, and generating AI-powered insights. The deployment resulted in a 72% reduction in insights generation costs and a 3-day reduction in time-to-insight, while achieving over 95% accuracy. The solution was successfully rolled out to over 120 users across 19 markets.