Case Study: a Fortune 500 global pharmaceutical and biotech company achieves faster, scalable campaign analytics with C5i's Azure and GPT-4 solution

Empowering Campaign Performance at Scale with Advanced Azure Analytics

A Fortune 500 global pharmaceutical and biotech company faced significant challenges in analyzing its omnichannel campaigns across 35 markets due to fragmented data and legacy systems that could not efficiently handle thousands of daily queries. C5i was engaged to build a scalable analytics solution to process the massive volume of data and enable real-time insights.

C5i’s solution integrated Azure Data Lake, Databricks, and Azure OpenAI GPT-4 to unify data, accelerate processing, and deliver conversational insights via a chatbot. This resulted in over 250 users actively leveraging the platform, a 3-day reduction in time-to-insight, and a 72% lower total cost of ownership. C5i’s implementation successfully transformed the client's data analytics capabilities, driving faster and more efficient decision-making at scale.