Case Study: Large US-Based Alcoholic Beverage Manufacturer achieves a 22% Content Effectiveness Score increase with C5i

Effectiveness of Metric-based Scoring System for a Large Alcoholic Beverage Manufacturer to Achieve a Perfect Digital Store

The customer, a large US-based alcoholic beverage manufacturer, faced the challenge of improving its digital shelf performance across multiple brands and global retailers to enhance revenue and customer experience. To achieve a perfect digital store, they needed to enhance their Content, Assortment, Reviews and Ratings, and Search (CARS). They partnered with vendor C5i and utilized its C5i Compete competitive and market intelligence platform.

C5i implemented a solution using its platform for data collection and analytics, configuring a metric-based scoring system for CARS. This was supported by digital dashboards and consulting services that delivered prescriptive recommendations for content, stock availability, and search keywords. As a result, the manufacturer saw a 22% increase in its Content Effectiveness Score, a 37% improvement in product availability, and a 7–10% rise in digital channel revenue.