Case Study: a multinational e-commerce company achieves unified automated business intelligence with C5i

Data Enrichment and Integrated Business Intelligence for an Ecommerce Team

A multinational e-commerce company faced a challenge with disparate and inconsistent data from 13 different sources. They engaged the vendor, C5i, to create a unified, automated view of their ecommerce sales, website traffic, demand generation, and product performance data to replace their reliance on numerous manual reports.

C5i implemented a solution that included a Data Enrichment Engine and several processing engines to harmonize data from sources like Adobe Analytics and various regional transaction systems. The result was a single master report, refreshed six times a day, which provided integrated business intelligence. This move from 35 manual reports to automated insights empowered the company's data analysts to make better, faster decisions on a daily basis, tracking key metrics like Gross Booked Revenue of over $124 million.