Case Study: a global CPG company strengthens millennial parent engagement with C5i's audience insights

Connecting with Millennial Parents Transforming CPG Strategies Globally

The global CPG company sought to better understand millennial parents in order to design effective marketing strategies. They engaged the vendor C5i to gain insights into the values these parents want to instill in their children and their preferred parenting methods.

C5i implemented a solution using social media listening and audience segmentation to analyze millennial parents' conversations. This research identified key trends, such as a preference for "gentle and conscious" parenting focused on kindness and independence. The results provided the client with actionable insights into their target audience's values and lifestyles, enabling them to create a more strategized and effective communication and engagement plan.