Case Study: a leading global US-based ecommerce and retail company gains BNPL market insights with C5i

Competitive Intelligence on the ‘Buy Now, Pay Later’ Payments Market

The leading global US-based ecommerce and retail company sought to better understand the competitive "Buy Now, Pay Later" (BNPL) payments market, focusing on major players and trends, to help revamp its own solution. To address this challenge, they engaged C5i for its secondary research and competitive intelligence services.

C5i implemented a comprehensive research methodology, delivering key insights on BNPL business models, consumer preferences, and the marketing strategies of major providers like Klarna and Affirm. The study provided by C5i enabled the client to revamp its payments solution and reach a wider audience, which subsequently led to an observed increase in revenue and helped the company identify opportunities for financial inclusion among low credit-worthy customers.