Case Study: a global technology products manufacturer achieves hourly competitive intelligence and faster revenue decisions with C5i

Competitive Intelligence Gamification for a Global Technology Products Manufacturer

A global technology products manufacturer faced significant revenue leakages due to a reactive approach in its highly competitive market. The client struggled with traditional decision-making processes for its product, price, promotions, and presence strategies, which were inadequate for the dynamic digital consumer journey. To address this, they partnered with the vendor, C5i, to develop a more intelligent, data-driven approach.

C5i designed and implemented a gamified competitive intelligence engine that gathered hourly data from 36 customer touchpoints. This solution provided real-time insights and automated alerts, enabling an outside-in approach to strategic decision-making. The program delivered measurable results, increasing revenue opportunities within six months by empowering the client with data-driven intelligence. C5i's technology-enabled automation also significantly reduced human effort in the process.