Case Study: a leading european science company benchmarks competitors’ commercial field force with C5i

Competitive Commercial Infrastructure Assessment

A leading European science company in the life sciences sector engaged C5i to conduct a competitive intelligence project. The client needed to benchmark its field force and commercial strategies against key competitors in the women's health therapy area across the UK, Spain, and France to identify gaps in its promotional approach.

C5i implemented a two-stage solution combining primary and secondary research to analyze competitor field force structures and promotional tactics. The deliverables provided the client with a detailed competitive assessment, enabling them to make informed decisions on their field force structure and devise plans to boost their market share-of-voice.