Case Study: a global telecom company benchmarks brand sentiment and competition with C5i

Brand and Competition Benchmarking Analysis for a Global Telecom Company

A global telecom company sought to analyze its brand sentiment on social media and benchmark its performance against key competitors. To address this challenge, they engaged C5i to leverage its social listening and analytics capabilities.

C5i implemented a solution that involved building targeted queries to capture social conversations, which were then cleaned and analyzed to identify key themes and sentiment drivers. The analysis provided a comparative view of brand perception, revealing that two brands dominated the share of voice and that over 60% of conversations were from individual consumers. This delivered deep-dived insights for the client, measuring the immediate impact on their brand and uncovering potential need gaps and opportunities.