Case Study: a leading global CPG company gains anti-aging skincare consumer insights with C5i

Anti-Aging Skincare Category A Deep-Dive in the US Market

A leading global CPG company in the beauty and personal care industry sought to deeply understand the anti-aging skincare category from the consumer's perspective. To acquire these insights, the company engaged C5i, which utilized its social media analytics service to conduct an extensive thematic analysis of consumer conversations, concerns, and preferences.

C5i implemented a comprehensive research process that involved gathering and filtering social data, creating a custom taxonomy, and performing advanced analysis to identify key trends. The results provided the CPG company with actionable intelligence, including the top consumer aging concerns, a growing preference for natural ingredients, and the major factors influencing purchase decisions like waterproof and smudge-proof features. This analysis delivered crucial insights for product innovation and future marketing campaigns, directly impacting the client's strategic planning.