Case Study: a leading multinational biopharmaceutical company gains insights into early relapses of multiple myeloma with C5i

Analyzing Online Conversations on Treatments for Early Relapses of Multiple Myeloma in the US and Germany

A leading multinational biopharmaceutical company sought to understand the themes of online conversations among patients and medical professionals regarding treatments for early relapses of Multiple Myeloma in the US and Germany. To gain these insights, they partnered with C5i, who utilized its internal social media analytics solutions to gather and analyze data from various online sources.

C5i implemented a comprehensive research process, conducting an initial market scan and creating extensive search queries in both English and German. They segregated and analyzed conversations using text analytics to identify key themes. The solution successfully informed the client on patient awareness levels and highlighted the most prominent discussion topics for each group, providing valuable intelligence on the treatment landscape directly sourced from social media and online forums.