Case Study: When builds a clearer healthcare brand and identity with C42D

When joins Google Emerging 300 in Q1 2024 with C42D

The customer, a health insurance startup previously known as CobraSelect, faced the challenge of marketing a sensitive product tied to job loss. They hired vendor C42D for a comprehensive brand overhaul, including naming, brand strategy, and visual identity, to reframe the conversation around their service, which provides coverage for expensive COBRA health insurance during unemployment.

C42D developed the new name "When" and a visual identity centered on a hopeful tulip motif and a distinctive color palette. This rebrand shifted the company's mission to focus on the fundamental right to healthcare, empowering the customer with a more confident stance. The project was a success, thrilling investors and partners, and the startup was later selected for the inaugural cohort of the Google Emerging 300 in Q1 2024.

WHEN