Case Study: Teal Health builds an empowering cervical cancer screening brand with C42D

Teal Health builds a new brand with C42D after raising $8.8M

Teal Health came to the vendor C42D with the challenge of creating a new brand identity for their mission to revolutionize cervical cancer screening. Their goal was to overcome the unpleasant experience of Pap smears, which causes one in three women to be underscreened, by developing the first FDA-approved at-home screening kit.

C42D developed a comprehensive visual identity for Teal Health, drawing inspiration from the hummingbird and the teal awareness ribbon. The solution included a sophisticated brand mark, a modern color palette, and typography that balanced legibility with personality. The resulting brand captured the essence of empowerment and authenticity. Following this work, Teal Health successfully raised $8.8 million in seed funding to continue their journey.

Teal Health