Case Study: Nesterly builds a trusted home-sharing brand with C42D

Nesterly relaunches in January 2021 with C42D

C42D partnered with Nesterly, a housing marketplace connecting seniors with guests, to address a core branding challenge. The platform needed to appeal to two distinct audiences—senior hosts and student guests—while maintaining a unified brand identity.

The solution from C42D was a brand repositioning centered on trust and safety, which resonated with both user groups. They developed a complete brand strategy, visual and verbal identity, and designed the website while advising on product UI/UX. The revamped Nesterly brand successfully relaunched in January 2021.

Nesterly