Case Study: Foundation Capital achieves a refreshed, flexible brand identity with C42D

Foundation Capital refreshes brand after backing 200+ ventures with C42D

Foundation Capital, a leading Palo Alto venture capital firm, approached vendor C42D for branding services to create a new brand identity that would reflect its decades of success, mission, and values, as well as its new headquarters.

C42D developed a new visual identity anchored by a strong narrative for the firm. The solution included a recognizable collaborative logotype with an animated sequence, a comprehensive identity system, refreshed corporate identity tools, and a brand guide. The vendor C42D delivered a highly flexible branding system that achieved all of the client's goals.

Foundation Capital