Case Study: Candlelit Care advances culturally affirming perinatal mental healthcare with C42D

Candlelit Care delivers brand refresh in 3 months with C42D

Candlelit Care, a company building a new model for perinatal mental healthcare, faced the challenge that Black women are at a higher risk for perinatal mood and anxiety disorders, yet no existing care model addressed their specific needs. They hired vendor C42D to advise on brand strategy, messaging, visual identity, and website.

C42D developed a comprehensive brand strategy that positioned the company as a pioneer in "Aware Care," culminating in a vibrant visual identity with a custom color palette, typography, and imagery designed to resonate with Black mothers. The vendor delivered the majority of the work within three months and received overwhelming positive reviews from partners and clients about the brand's great look and feel.

Candlelit Care