Case Study: Brightline launches a trusted, family-friendly brand with C42D

Brightline launches with C42D after $72 million Series B

Brightline, a care-delivery startup focused on pediatric behavioral health, engaged vendor C42D as they prepared for their 2020 launch. Their challenge was to finalize their brand strategy, including selecting a new company name, and to develop a complete brand identity and visual system that would resonate across all touchpoints.

C42D implemented its process to advise on the new Brightline name and create a full brand identity system. The solution included a welcoming color palette, custom typography, and curated photography to appeal to children, teens, and their caregivers. The successful branding and launch were supported by significant funding rounds, including a $20 million Series A and a $72 million Series B raised after C42D's work was completed.

Brightline