Case Study: Actify strengthens its brand and patient messaging with C42D

Actify expands nationwide with C42D across 9 clinics

Actify, a national leader in alternative mental health therapies, faced the challenge of scaling its brand identity to match its rapid growth across nine clinics. They needed to shift the conversation away from a specific treatment and develop a communication strategy that effectively addressed their diverse audiences of patients, payers, and providers. The vendor C42D was engaged to develop a new strategy and identity.

C42D repositioned the Actify brand around the theme "rediscover yourself," creating a warm and personalized identity with a positive visual palette and consumer-focused imagery. This solution successfully reframed the brand as a safe and advanced solution for depression. The new branding received fantastic reviews from both internal and external sources, with C42D being praised for its exceptional service and support.

Actify