Case Study: a multinational bank reduces corporate customer churn with C3.ai Cash Management

Multi-National Bank predicts 50% of churn 90 days early with C3.ai

The customer, a multi-national bank, faced the challenge of predicting which of its 200,000 corporate cash management clients were most likely to churn. Due to volatile balance fluctuations and a large number of clients per manager, the bank struggled to understand client satisfaction and optimize interest rates. To address this, they worked with C3.ai to implement an AI-based approach using the C3 AI Cash Management application.

C3.ai's solution provided the bank with up to 90 days advance warning for customer churn and detected client rate sensitivity. This enabled the treasury sales team to take proactive, targeted actions. The results were significant, with the system correctly predicting 50% of balance attrition and delivering an expected annual economic benefit of $60 to $80 million to the bank.