Case Study: a leading U.S. home furnishings retailer maximizes revenue and sales win rates with C3.ai Pricing Optimization

a leading u.s. home furnishings retailer boosts revenue $15M+ with C3.ai

A leading U.S. home furnishings retailer faced significant challenges with its pricing strategy, which was inconsistent and driven by individual sales reps across its 40 markets. This lack of a centralized, data-driven approach was hurting margins and revenue on $1B in annual sales. The company partnered with C3.ai to implement a pricing optimization solution to overcome these hurdles.

C3.ai developed a new AI-powered pricing framework by integrating millions of rows of data to create market segments and price elasticity curves for every product. This solution enabled the retailer to identify optimal price points. As a result, C3.ai helped the company achieve a $15M+ revenue increase, a $3M+ margin increase, and a 2% sales win rate improvement, all within three months of the project kickoff.