Case Study: a Fortune 100 food processing company boosts demand forecast accuracy with C3 AI Demand Planning

a Fortune 100 Food Processing Company lifts forecast accuracy 12% with C3.ai

The customer, a Fortune 100 food processing company, faced significant challenges with its demand forecasting. Their manual, spreadsheet-based process was error-prone and cumbersome, and a subsequent market-leading planning solution also failed, producing inaccurate forecasts that planners did not trust. The company engaged C3.ai to address these issues, which included ineffective models, poor data integration, and a lack of explainability.

C3.ai implemented its C3 AI Demand Planning application, which unified data from multiple ERPs and used AI-based clustering to segment products for tailored forecasting. The solution provided explainable forecasts and a workflow-enabled interface for planners. This approach by C3.ai resulted in an 11.7% forecast accuracy lift across more than 300 SKUs and a 15.1% lift for the most difficult-to-forecast items, demonstrating a significant measurable improvement.