Case Study: Idaho Lottery nearly doubles online engagement with c308 Marketing

Idaho Lottery nearly doubles online engagement with c308 Marketing

The Idaho Lottery sought to enhance its digital presence to provide a more engaging and fun customer experience while managing rapid growth. Their challenge was to modernize their digital infrastructure, integrate their loyalty program, and improve engagement. They partnered with c308 Marketing for this digital transformation.

c308 Marketing implemented a multi-year, multi-phase solution that included launching a new website, integrating marketing automation platforms like Marketo and HubSpot, and building a mobile app. This effort nearly doubled the Idaho Lottery's online engagement and provided improved insights into customer behaviors, allowing them to deliver a modern, personalized experience.

Idaho Lottery