Case Study: Leading Automotive Company achieves 15%+ ROI improvement and eliminates wasted ad spend with C3 Metrics

Upgrade marketing decision making by using the most complete and accurate consumer behavior data in real-time

Leading Automotive Company faced the challenge of accurately measuring cross-channel, cross-device consumer journeys and eliminating wasted ad spend to improve marketing ROI. They engaged C3 Metrics to provide a cookie-less, real-time Multi-Touch Attribution (MTA) solution that captures viewability, unifies online and offline channels, and tracks both converting and non-converting touchpoints.

C3 Metrics implemented its machine-learning, tag-based MTA platform to remove unseen impressions, link users across devices, and deliver real-time model updates. The outcome was clearer ROAS and budget decisions—C3 Metrics’ clients typically realize a 15%+ improvement in advertising ROI within 12 months, major reductions in wasted spend (many programmatic display impressions are not seen), and improved regional cross-channel attribution to better steer dealer and OEM media investments.