Case Study: Leading Insurance Company achieves elimination of media waste and accurate ROI with C3 Metrics

Leading Insurance Company - Customer Case Study

Leading Insurance Company faced a crowded, high-cost acquisition market where digital channels were eclipsing TV and traditional reporting couldn’t show true ROI. To address this, they turned to C3 Metrics, using C3 Metrics’ Attribution Data Cloud and enterprise MTA, MMM & UMM solutions to modernize measurement and attribution.

C3 Metrics implemented real-time, cross-platform attribution and unified measurement that eliminated media waste and helped detect ad fraud, giving the Leading Insurance Company clear, actionable ROI insights. The result was measurable: improved visibility into channel performance, reallocated spend to higher-performing channels, and lower customer-acquisition costs thanks to C3 Metrics’ attribution-driven optimization.