Case Study: E-Commerce Company achieves 72% increase in ROAS and 75% revenue lift with C3 Metrics

72% Increase in Return On Ad Spend (ROAS)

E-Commerce Company was losing efficiency to outdated last-click measurement that miscredited multi-touch shopper journeys and wasted media dollars. To address this, they engaged C3 Metrics and deployed its Attribution Data Cloud / Cross-Platform Multi-Touch Attribution to move from last-click to full-funnel, near‑real‑time cross‑platform measurement.

C3 Metrics implemented full‑funnel MTA — tracking view‑through impressions and viewability, matching users across devices, integrating TV attribution, filtering non‑viewable ads and invalid activity, and providing real‑time vendor feedback — to attribute revenue appropriately and optimize media. The work drove a 72% increase in ROAS and a 75% lift in total revenue while media spend rose only 12% versus the baseline year (which had low single‑digit YoY growth).