Case Study: Leading Travel Company achieves 57% increase in ROAS with C3 Metrics

57% Increase in Return On Ad Spend

Leading Travel Company was struggling as paid search acquisition costs soared and non-brand search became unprofitable, while siloed, last-click measurement wildly overstated performance—claimed conversions were 3.8× higher than actual. To regain trustworthy marketing metrics, they engaged C3 Metrics, leveraging its Attribution Data Cloud and Cross-Platform Multi-Touch Attribution to move from siloed reporting to real-time, cross-platform insight.

C3 Metrics removed channel silos, controlled for non-viewable impressions, and attributed credit across digital and television, enabling marketing and BI teams to optimize spend across display, video, social and search. The result: ROAS began improving by month three and rose 57% by month eleven, delivering more accurate measurement and materially better return on ad spend.