Case Study: Financial Services Company achieves 29% decrease in customer acquisition costs with C3 Metrics Cross-Platform Attribution

29% Decrease in Customer Acquisition Costs (CPA)

Financial Services Company faced a time‑sensitive, highly competitive challenge: converting prospects into customers within limited windows (e.g., home purchases, first births) and understanding the true ROI of every marketing dollar. To modernize reporting and gain cross‑platform visibility, they engaged C3 Metrics and deployed C3 Metrics Cross‑Platform Attribution and unified measurement solutions.

C3 Metrics implemented real‑time cross‑platform attribution and marketing mix capabilities that accurately enumerated ROI and measured velocity to revenue. The solution delivered measurable impact — a 29% decrease in customer acquisition costs — and gave Financial Services Company the actionable insights needed to optimize marketing investments.