Case Study: Zestt achieves faster cash flow to expand product lines and staffing with C2FO

Zestt - Customer Case Study

Zestt, founded by childhood friends Jess Diehl and Benita Goldblatt, is a growing home‑goods retailer facing cash‑flow pressure from net‑45 payment terms as it prepares for a major holiday season. To fund more SKUs and increase staffing without the distraction of factoring, Zestt turned to C2FO and joined the C2FO Market to accelerate receivables.

C2FO’s working‑capital/early‑payment platform lets Zestt receive payments in a week or two instead of waiting 45 days, clearing their books quickly and freeing cash to expand product lines and hire staff. As an ongoing C2FO Market member, Zestt avoided factoring, kept operations focused, and improved liquidity in time for the holiday sales surge.

Zestt

Jess Diehl

Co-Founder