Case Study: What A Bloom achieves predictable cash flow and growth funding with C2FO

What A Bloom - Customer Case Study

What A Bloom, a Toronto-based floral retail innovator that handles purchasing, bouquet design, packaging and overnight shipping for large retail customers, needed predictable working capital to cover R&D and logistical costs that come directly from cash flow. To address that challenge they turned to C2FO, using C2FO’s working capital/market member program to make cash inflows more reliable for budgeting and operations.

C2FO provides an ongoing, low-cost source of on-demand cash that What A Bloom uses as a dependable resource when needed; the company has participated in the program since December 2014. The result is predictable cash flow for operations and R&D, improved budgeting and the ability to fund growth and expansion without disrupting daily logistics—benefits What A Bloom attributes directly to C2FO.

What A Bloom