C2FO
91 Case Studies
A C2FO Case Study
University Games, a games publisher founded in 1985, faced increasing cash-flow pressure as retailer payment terms stretched from 30 days to as long as 90 days. To bridge financing gaps and continue funding product innovation and just-in-time inventory, University Games turned to C2FO as a strategic working capital tool.
C2FO’s early-payment marketplace eliminated the need for University Games to call customers individually to negotiate early payments and let the company access receivables on a timescale that fits its needs. Since joining C2FO in 2014, University Games has been able to put cash to work faster, budget for JIT inventory, and support ongoing innovation while reducing manual collection effort.
Cris Lehman
Co-founder