Case Study: REI achieves better return on cash with C2FO

REI Co-op - Customer Case Study

REI Co-op, a $2.5B outdoor gear retailer, needed a more strategic way to invest cash while giving its suppliers access to working capital. To meet that challenge REI partnered with C2FO and adopted C2FO’s dynamic discounting marketplace to automate discounting and align supplier financing with treasury goals.

C2FO’s marketplace integrated easily with REI’s ERP (live in six weeks) and used a supplier-friendly onboarding approach, enabling automated early-pay discounts. The program delivered better returns on cash than fixed-income investments, gave suppliers an additional working-capital option, and achieved year‑one investment payback in under seven months—demonstrating clear measurable impact from C2FO’s solution.

REI