C2FO
91 Case Studies
A C2FO Case Study
overstockArt.com, an e-commerce gallery founded in 2002 that sells hand-painted oil reproductions, faced long payment terms and needed to speed up its cash conversion cycle so it could pay global suppliers and invest in inventory. To address this, the company adopted C2FO’s working-capital/early-payment platform as a lower-cost alternative to bank credit and a way to manage upfront supplier payments while keeping customer payments intact.
Using C2FO’s program (run daily), overstockArt.com consistently meets its DSO targets, no longer waits 90 days to be paid, and can ship with confidence to retailers like Amazon (which pays on average in 22 days). C2FO helped reduce the company’s cash conversion cycle, lower financing costs, and free up cash for inventory—reducing owner stress and improving measurable liquidity and operational flexibility.