C2FO
132 Case Studies
A C2FO Case Study
GoGo Quinoa, a Canadian health food manufacturer, needed liquidity to fund its product innovation and marketing initiatives. Their challenge was having adequate working capital to bring new products from the idea phase to the retail market. To free up cash, they turned to the early payment platform from C2FO.
By using C2FO's platform, GoGo Quinoa was able to accelerate invoices from its large customers to get paid weeks early, providing crucial cash flow on-demand. This solution was particularly advantageous for their cross-border transactions with U.S. suppliers. The results were significant, as the early access to capital allowed GoGo Quinoa to push forward with innovation, fund new marketing, and work on sustainable packaging initiatives without needing to borrow at higher rates from a bank.