Case Study: NWEH achieves a standout clinical trial brand with C21 Creative Communications

NWEH increases LinkedIn followers by two-thirds with C21 Creative Communications

NWEH, a provider of data-driven clinical trials, commissioned C21 Creative Communications to help them rebrand, reposition, and relaunch to build their profile and attract new business. Their challenge was to stand out in a competitive market and clearly communicate their transformative approach to using electronic health records for faster, more representative clinical trials.

C21 Creative Communications developed a new strategic positioning, "A true-to-life clinical trial provider," supported by a new logo and visual identity. They launched the new brand through targeted digital marketing campaigns on Google and LinkedIn. The results were significant, including an 821,713 combined impressions on LinkedIn, a 20% increase in website traffic, and six credible new leads, each potentially worth £3-5 million.

NWEH