Case Study: NHS Cheshire and Merseyside tackles smoking in pregnancy with C21 Creative Communications

NHS Cheshire and Merseyside launches a multi-channel smoking-in-pregnancy campaign with C21 Creative Communications

NHS Cheshire and Merseyside faced the challenge of tackling smoking in pregnancy and needed an effective campaign to empower expectant mothers to quit. They selected vendor C21 Creative Communications to develop this initiative.

C21 implemented a comprehensive multi-channel solution that included a user-friendly microsite, social media messaging, and informative leaflets and displays in maternity settings. This strategy by C21 was designed to make quitting smoking accessible and approachable for all pregnant women across the Cheshire and Merseyside region.

NHS Cheshire and Merseyside