Case Study: NHS Cheshire and Merseyside boosts cervical screening engagement with C21 Creative Communications

NHS Cheshire and Merseyside boosts cervical screening with C21 Creative Communications

NHS Cheshire and Merseyside commissioned C21 Creative Communications to address the challenge of low cervical screening rates among women. The goal was to create a campaign that would effectively encourage more women to attend these important health appointments.

C21 developed a warm and engaging visual identity and toolkit for midwives, emphasizing that 'every contact counts'. The inclusive design reflected the diversity of the target audience and was consistent with existing NHS materials. The solution by C21 Creative Communications equipped healthcare workers with effective resources to directly support and encourage women to prioritize their screenings.

NHS Cheshire and Merseyside