Case Study: ForLiving creates a thriving new city centre community with C21 Creative Communications

ForLiving boosts engagement 627% with C21 Creative Communications

ForLiving, a property company, faced the challenge of understanding how the COVID-19 pandemic had shifted the rental priorities of its target audience of community-conscious millennials for its new Dock 5 development. They needed to uncover what amenities were now important and how potential tenants felt about moving before creating a brand and promotional materials. C21 Creative Communications collaborated with the client to derive these key insights.

C21 Creative Communications used these insights to create a modern brand, tone of voice, and promotional materials that highlighted the development's premium amenities, spacious properties, and strong community focus. The campaign successfully resonated with the target audience. As a result, the initial phase of 192 properties was fully leased, many off-plan, with a waiting list for the subsequent 190 properties. The campaign also achieved over 149,000 impressions and a 627% increase in engagement.

ForLiving