Case Study: Essity boosts e-commerce growth with C21 Creative Communications

Essity grows online sales 3.5x with C21 Creative Communications

C21 Creative Communications partnered with Essity, a global professional hygiene and health company, to address the challenge of transitioning its Tork brand to e-commerce. Essity's traditional route to market was through established distributors, and there were commercial sensitivities around building a direct online approach. Furthermore, they needed to overcome audience indifference for a low-interest product category and demonstrate the value of their premium systems in a crowded digital marketplace.

The solution implemented by C21 Creative Communications involved creating compelling motion animations and product-rich content for major e-commerce platforms like Amazon. This content, translated into multiple languages, was designed to convince buyers to switch suppliers by highlighting cost-saving and efficiency benefits. As a result, Essity established a strong e-commerce presence, leading to a sales growth increase of 3.5x in 2021 and achieving 27% online penetration against overall business unit revenue. E-commerce net sales increased by 8% since 2018, equating to SEK 15 billion.

Essity