Case Study: Castle Point Borough Council boosts local footfall and loyalty with C21 Creative Communications

Castle Point Borough Council drives 101 business sign-ups with C21 Creative Communications

Castle Point Borough Council faced the challenge of revitalizing its local high streets and helping businesses recover from the severe drop in footfall caused by the COVID-19 pandemic. The council needed to drive safe consumer engagement, encourage COVID-secure behaviors, and support new digital ways for businesses to operate, all while preparing for potential future lockdowns. They partnered with C21 Creative Communications to develop a promotional campaign.

C21 Creative Communications created the "Choose Local" brand and a comprehensive digital-led program, which included a Borough-wide loyalty scheme, local content creation, and targeted marketing across multiple mediums. The solution successfully increased footfall and customer retention. The campaign's measurable impact included 101 businesses signing up, a Facebook page reach of 152,480, and over 1.2 million paid impressions. Due to its success and positive feedback, the program was extended for another 12 months.

Castle Point Borough Council