Case Study: Bury Council reduces COVID-19 infection rates with C21 Creative Communications

Bury Council cuts COVID-19 rates by 43% with C21 Creative Communications

Bury Council faced the challenge of increasing compliance with confusing COVID-19 guidelines and encouraging vaccination uptake among its diverse residents. To address this, they partnered with C21 Creative Communications to reinterpret a national government campaign and make it relevant at a local level.

C21 Creative Communications developed the community-focused campaign "Let’s Do It For Each Other. Let’s Do It For Bury," which used authentic, resident-generated content. The solution successfully reduced the R rate by 43%, taking the borough from the highest to the lowest infection rate in Greater Manchester. The campaign by C21 was also presented as a best-practice example to the regional Cabinet Office.

Bury Council