Case Study: Artivion shares life after heart surgery stories with C21 Creative Communications

Artivion shares Ian Craven’s On-X valve story with C21, reaching over 1 million patients worldwide

Artivion, a leading global medical device company, sought to demonstrate the life-changing impact of its innovative heart valves, specifically its On-X mechanical heart valve. The challenge was to create a compelling narrative that would help patients realize there is life after heart surgery. C21 Creative Communications was engaged to develop a video solution.

C21 produced a video featuring patient Ian Craven, who shared his personal story from diagnosis through surgery and into his active post-operative life. This authentic testimonial effectively communicated the product's benefits and provided hope to other patients. The vendor, C21 Creative Communications, successfully delivered a powerful piece that resonated with the audience and supported Artivion's mission.

Artivion