Case Study: Mountain Parkway Expansion builds public trust with C2 Strategic Communications

Mountain Parkway Expansion upgrades 45 miles of roadway with C2 Strategic Communications

Mountain Parkway Expansion, a Kentucky Transportation Cabinet project, faced the challenge of communicating a complex, multi-year highway expansion to the public. They needed to translate engineering updates into plain language, relay real-time traffic impacts, and proactively address community concerns to build support. The vendor, C2 Strategic Communications, was engaged to manage digital communications and public engagement throughout the construction.

C2 Strategic Communications implemented a solution that included creating and maintaining a dedicated project website, managing social media for consistent updates, and hosting public meetings. By translating complex information into clear messaging and using visuals like maps to show progress, they fostered strong community buy-in across Eastern Kentucky. The results included significant growth in social media followers and consistent public engagement that reinforced the project's long-term benefits and built public trust.

Mountain Parkway Expansion