Case Study: Mayfield rebuilds recovery communications and secures relief funding with C2 Strategic Communications

Mayfield drives recovery communications and secures millions in relief funding with C2 Strategic Communications

Following a devastating tornado, the city of Mayfield faced the significant challenge of rebuilding its downtown and infrastructure while needing to communicate recovery efforts with sensitivity and sustain public engagement beyond the initial news cycle. C2 Strategic Communications partnered with the Kentucky Transportation Cabinet on the Rebuild Mayfield initiative to lead these communications, balancing emotional storytelling with clear updates on progress.

The solution from C2 Strategic Communications involved creating a dedicated project website, producing progress videos, leading social and media outreach, and developing visual tools like timelines and maps. This comprehensive strategy kept stakeholders informed and engaged throughout the long-term recovery process, resulting in high engagement metrics including page views, video plays, document downloads, and community comments collected.

Mayfield