Case Study: Louisville Water Company drives Kentucky economic development with C2 Strategic Communications

Louisville Water reaches billions with C2 Strategic Communications

Louisville Water Company partnered with C2 Strategic Communications to address the challenge of shifting the perception of water from a basic utility to a strategic economic asset. The goal was to position Kentucky's water resources as a competitive advantage for business and to build support for long-term infrastructure investment among policymakers and business leaders.

C2 Strategic Communications implemented a solution called the Water Grows Kentucky initiative. This involved creating a project website, executing targeted paid and earned media campaigns, and producing educational content to highlight water's role in key industries. The results included reaching billions through earned media, generating millions of digital ad impressions, and successfully positioning Louisville Water as a thought leader on water-driven economic development.

Louisville Water Company