Case Study: The Andersons Grain Group improves mobile customer experience and membership growth with The C2 Group

The Andersons Grain Group boosts mobile engagement and streamlines SSO with The C2 Group

The Andersons Grain Group, a branch of a Fortune 500 agribusiness, faced significant digital challenges in serving its mobile-dependent farming audience. Their website was not optimized for mobile use, had a disorganized structure that frustrated users, and lacked a single sign-on for its member portal, leading to inefficient customer service. They partnered with vendor The C2 Group to overcome these hurdles and implement a solution using a highly customized Optimizely platform.

The C2 Group delivered a comprehensive, responsive redesign that provided intuitive access to real-time data like grain pricing and weather, integrated single sign-on capability, and created a personalized user experience. This solution streamlined online operations and improved customer engagement. Post-launch, users reported significantly easier navigation and task completion, solidifying The Andersons' position as a leader and planting the seeds for continued business growth.

The Andersons Grain Group